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Monroe Clinic Rebrand

Monroe Clinic Rebrand

At our hospital and clinic locations across southern Wisconsin and northern Illinois, employees celebrated today today as we launched our new name and united under one brand, SSM Health. Local and regional leaders unveiled new signs along with a renewed commitment to patients.

Beginning today, our hospital and clinics will be known as:

  • SSM Health Monroe Hospital (formerly Monroe Clinic Hospital)
  • SSM Health Monroe Clinic Medical Group (formerly Monroe Clinic)

In January 2018, Monroe Clinic came together with SSM Health in a shared partnership focused on providing high-quality compassionate care to our community. Now, the SSM Health name will be used to better connect all of the facilities and services that make up its fully integrated health care delivery network in south-central Wisconsin and northern Illinois.

“Today we are renewing our vow to this community and everyone we serve,” said Matt Hanley, Interim SSM Health Wisconsin Regional President. “While the look may be changing, the mission and commitment to provide an exceptional experience to every patient remains the same.”

Over the last few years, we have integrated our departments and refined our shared vision to serve our communities even better than before. While the signs are changing over to the new SSM Health logo, patients will see the same providers they have come to know and trust in the same locations they are familiar with.

“Under our new SSM Health name and brand, we will continue to strive for excellence, create best practices, and deliver compassionate quality care,” said Jane Curran-Meuli, President. “Being a part of SSM Health has allowed us opportunities we otherwise wouldn’t have, and we’re excited to see what the future brings.”

Frequently Asked Questions

Q. Who is SSM Health and what is its scope in our area? 

A. SSM Health is a Catholic, not-for-profit health system serving the comprehensive health needs of communities across the Midwest through a robust and fully integrated health care delivery system. The organization’s nearly 40,000 employees and 11,000 providers are committed to providing exceptional health care services and revealing God’s healing presence to everyone they serve.

In Wisconsin, SSM Health employs approximately 14,500 people, serving the south-central part of the state (also including northern Illinois) through a community-based network of leading physicians/providers, and inpatient and outpatient care facilities. The organization provides high-quality coordinated care across seven hospitals, ten post-acute care facilities, and more than 85 clinics and other care sites. 

Q. Why are you making this change? 

A. SSM Health formally completed the transition of Monroe Clinic sponsorship from the Congregation of Sisters of St. Agnes in 2018. Now, the SSM Health name will be used to better connect all of the facilities and services that make up our fully integrated health care delivery network in south-central Wisconsin and northern Illinois. Uniting under one name gives us an opportunity to show that our Mission, our providers and staff, and our services are all committed to what our founding sisters in the 1800s were committed to – the people we serve.


Q. What does SSM stand for?

A. SSM Health represents an incredible heritage of healing that began in 1872 in St. Louis by a congregation of nuns formerly known as the Sisters of St. Mary. In the late 1880s, several sisters left St. Louis and formed a separate congregation in Maryville, MO. In the late 1980s, the two congregations reunited to form the Franciscan Sisters of Mary. The “SSM” in our system’s name does not formally stand for a longer name, but pays tribute to those early sisters who provided loving care for people who were sick.

Q. What does the logo stand for? 

A. The logo mark itself is a representation of the infinity symbol, signifying the range of services we provide as an organization to our patients for their entire continuum of care. It also recognizes our commitment to providing an exceptional experience at each stage of care, to continuous quality improvement and to the continuation of the legacy entrusted to all of us by our founding sisters.

Q. Will there be any other changes other than name and logo? 

A. No, patients will still see the same providers in the same locations they have come to know and trust. 

Q. Is the Monroe Clinic & Hospital Foundation changing its name?

A. The Monroe Clinic & Hospital Foundation is not changing its name at this time. Donations and money raised for the Monroe Clinic & Hospital Foundation will continue to support our local initiatives.


Q. Will this have any impact on employees?

A. No, this does not impact any jobs. 

Q. Will everything transition to the new name as of today?

A. As of today we would like you to refer to us as SSM Health, however, not all of the signs on the outside and inside of our facilities will be changed right away. We are taking a phased approach, focusing first on the areas with the highest impact for customers. We have several work teams in place who are overseeing this brand transition to ensure everything is updated over the next six months.